It was so good that one of the first bakeries to offer it for sale crowed that it was:. Its convenience was on par with other kitchen staples like ground coffee and sliced bacon:. In the meanwhile, each new advance in bread-baking technology was compared to sliced bread. Sliced bread was so successful that people became lazy and spoiled.
But they were quickly brought back to reality during the great sliced-bread revolt of On January 18, , the United States Agriculture Department ordered a ban on selling pre-sliced bread. The regulation was apparently made for several reasons — to cut the cost of cutting blades in the bakeries, and to eliminate the inner wrapping.
Some Bend firms report a run on knives since sliced bread went off the market. Many Grocers and housewives had appealed to the department to lift the ban. But not everyone was opposed to the ban. The earliest example of a non-bread-related comparison to sliced bread popped up in print in Get a gun: neatest thing since sliced bread is the calking gun —.
Apart from this single, isolated instance, I could not find another example until four years later. Saint Paul Globe Minnesota , June 30, , page One Broadway musical was compared to another:. One western novel to another western novel:. A new game to an old game - "It's the greatest thing since Monopoly! And a pocket for your smokes was the greatest thing since the moisture-free cigarette pack:. Pittsburgh Press Pennsylvania , February 17, , page In December , the Broadway press agent, Spencer Hare, invited New York entertainment columnist Mel Heimer to a luncheon prepared by his new, young client, a singer named Miss King whose real last name was DiMaggio.
Hare said solemnly, commenting on Mr. While we carried on the conversation in regular Broadway style, meaning we each waited not so patiently for someone else to stop talking, so we could dart in with our own tidbits. Miss King kept bringing in mammoth plates of Italian food. Hare righteously. The lady songwriter announced at this point that she had cooked a pound turkey on Thanksgiving Day.
Finally it was time to go. I am not one to let an opportunity to slip by. By , the over-the-top, exaggerated comparisons were everywhere. And a fashion reporter was happy to know that:. This new zipper, of course, was not the first zipper — it was just an improvement on the old zipper.
The History of Sliced Bread. Otto F. Rohwedder did not invent sliced bread. Mechanical bread slicers date back to at least the s. That's Veeto. Book a micro-consultation now to customize Veeto for your inbox in a minute phone call. We just sent you an email. Please click the link in the email to confirm your subscription!
Return to site. People don't buy "newer" and "faster" unless the outcome you are promising is itself compelling. Otto Frederick Rohwedder is known to food historians as the "father of sliced bread.
As a product , his machine was a success. The answer seems to be twofold: They solved the staleness issue. In sales methodology, you might characterize this as "resolving the objection. With the staleness objection resolved, the public conversation then shifted to asking about potential benefits of sliced bread. They effectively conveyed the benefits of sliced bread, which were themselves compelling. The packaging that contained Wonder's sliced bread said: "helps build strong bodies 12 ways.
Public perception changed, and sliced bread was now seen as a household staple to growing strong kids and families. Let me explain. And since we handle thousands of Regus cases, I will use Regus as an example.
This is the problem with how most people think about purchases. Every purchase carries with it a purchase experience. Who is managing all of your purchase experiences? That all changed in And, of course, people loved sliced bread. How could you not? When you wanted a sandwich or a piece of toast, all you needed to do was open the package and grab a slice or two. No need for a knife. No cutting necessary. No mess of crumbs to clean up. It was fantastic! Instead, they use the phrase as a colorful way of indicating how much they like something new.
After all, is relatively recent in the overall span of history. Of course, history is full of such world-changing inventions.
We could go on and on—all the way back to the invention of the wheel around BCE. What were some other great inventions before sliced bread? The automobile? How about the refrigerator or compass? People have been coming up with useful objects since the dawn of time.
What other examples can you think of? We hope you enjoyed today's inventive Wonder of the Day! Develop your own creative spark by checking out one or more of the following activities with a friend or family member:. That's really neat, Patricia! Thanks for sharing your family connection to this Wonder of the Day! Thanks for sharing your father's story, Michael.
Many people experienced a tough time during the depression. We hope you share this Wonder with him. Visit again soon! Hi, Karen!
Thanks for sharing your invention ideas! We encourage you to use the search box to find Wonders about the topics you mentioned! Have fun! Thank you for sharing your opinion with us, Rachel!
We're glad you stopped by Wonderopolis today! Hi there, Jason! Perhaps it's your awesome jersey from your sports team, or it's a new piece of technology! As the saying goes, it would be the coolest thing since sliced bread!
Great work, Ashley and Maddie! We are so happy you shared what you learned and the connections to our Wonder today! Sliced bread wasn't always sliced as well as it is today; historically, sharp knives and cool machines weren't readily available like they are today.
Bread might not have been as easy to slice - sometimes it was thick and uneven because of the tools and knives. Now, we can enjoy perfectly sliced bread at the snap of our fingers!
Thanks so much for sharing your comment, Noah! We love your connection to fads and trendy sayings. We Wonder if you can go back in time and think of what was cool before bread was a tasty staple in the home. We've got a Wonder about style over time that you and your Wonder buddies from 3rd with Mr. We bet you have a favorite sandwich to make - what do you like to put between those two delicious pieces of bread? Thanks for sharing your comments today, London and Keith!
We LOVE bread and it sounds like you do, too! How cool! You may have heard of a term called "gluten-free" when it comes to bread and lots of other foods. You can Wonder about it here: What is Gluten? We're glad you're both here with us today, Christopher and Danessa! It sounds like you are both sandwich experts - how awesome! We Wonder what your favorite sandwich toppings are?
Do you experiment like a sandwich scientist? YUM, sandwiches of all sorts are delicious! What are your favorite sandwiches, Deven and Kaylen? Keep using your awesome imaginations! Hey Tiffany and Kylee! We hope you will do your very best to Wonder by reading the passage on your own! It's a great way to practice your reading skills! Have you ever baked your very own bread?
Hey there, Jeremiah and Janiya! Nice job! That's okay, we just shrug our shoulders and say, "oh well! Hi Brandon and Erick, thanks for visiting us today! We think you are going to have some great connections to tomorrow's Wonder Nice work, Jeremiah and Elizabeth!
What's your favorite sandwich to make? We think it's cool that you like to share with your family! Great job! Great job, Destiny and Andrea!
We think a healthy balance of fruit, veggies, grains including bread and protein is a great way to make your stomach happy! Sometimes it's nice to have a treat, too! Hey there, Wonder Friends Hi and Tam! What's your favorite sandwich? We sure do love turkey with swiss cheese on whole wheat bread Hey there, Aidan and Celeste! We Wonder what your favorite thing is? Is it better than sliced bread, which has been around for years and years? Are you a sandwich scientist? We think that's an awesome answer, Laserdudle!
Welcome back to Wonderopolis, we've missed you! Glad you found our new comment section! Thanks for sharing your comments, Cameron and Korean! Hey there, Jasmine and Destiny! We Wonder if you have ever made bread with your family? It's lots of fun and it is formed in one loaf. That way, you can slice it while it's still warm - it's delicious! And it fits perfectly on the outside of a sandwich! Hi there, Xavion G, Brandon, and Mikayla!
What are your favorite types of sandwiches? Maybe you have a different one for lunch each day?
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