The UX design of a product will also evolve as you receive new feedback from users. And as product and industry requirements change, you may need to refresh your design to satisfy new needs.
One notable example is the competition between Nokia and Apple in the mobile device marketplace. Nokia was the leader for a long time, but when the first iPhone came out, user expectations about mobile interactions changed. Let me give you an example: suppose a user is looking for a home security camera. The goal of the business is to—you guessed it—make money and sell the product. To do this, the product team might reduce the number of features to make their camera more budget-friendly, while still keeping in mind the minimum technical requirements.
But ignoring it—or taking shortcuts—is never a good idea. Companies that invest in UX design have a better chance of succeeding. Interested in getting into UX design? As the name implies, a UX designer is a person that designs for the user experience—how a product looks and works for end-users. But how is this different from other designers on the team?
What does a UX designer do, exactly? There is no single right answer to this question because the role of a UX designer is complex and multifaceted. Imagine Foodies approach you because they want to design a new app. This might include reviewing what the current website has to offer, interviewing existing users to identify opportunities and pain-points, and doing competitor research to see what else is out there.
For Foodies, the core features might be a menu, the ability to make online reservations, and a local branch finder. You can learn more about the importance of user research and how to do it in this guide or explore this set of free UX research tutorials. Based on extensive user research, UX designers might then create user personas. This is where you delve deeper into what tasks each persona wants to perform and why.
Personas are key in the process of storytelling both during the design process and in presenting your designs to clients or stakeholders. A typical persona for Foodies might be Samantha, a go-getting something who likes eating artisan salads on her lunch break. An example task for her persona might be:. Another popular approach which might be used in conjunction with or as an alternative to user personas is jobs-to-be-done JTBD.
You can find a full comparison between personas and JTBD here. User flows are basic flowcharts which visualize the complete path a user takes when using a product, from entry point right through to the final interaction.
You can learn more in this introductory guide to user flows. While user flows map out the entire user journey, wireframes provide a two-dimensional outline of a single screen or page.
With the product layout mapped out, the UX designer will then create prototypes and run some user tests. A prototype is simply a scaled-down version of your product; a simulation which enables you to test your designs before they get developed.
Prototypes range from the simplest of paper models to the more realistic, high-fidelity interactive prototypes which closely mimic the final product. Testing your prototypes on real users helps to highlight any design flaws before you create the final product. Several rounds of testing could take place before the design is completely right.
What kind of interaction does the user have with the brand? How does the user feel after the interaction? All of these questions and more are key considerations within UX design. Whether the interaction solves a problem, provides entertainment, or helps the user find critical information, the experience should leave the user feeling fulfilled. UI design, on the other hand, refers to the actual interfaces with which users engage. The UI design process may include buttons or widgets, text, images, sliders, and other interactive elements.
UI designers ensure that every visual element, transition, and animation included within a product or service is setting the stage for a fluid, positive experience.
While there is some overlap between the two roles, there are several key differences to consider. UI design involves the look of a product — namely, the visual components and interactive elements that contribute to a strong user experience. Meanwhile, UX design focuses on the overarching feel of the product or service and the components that will lead to a meaningful, relevant experience for users.
UX and UI designers might work on the same product, but they have different duties and goals. Another difference between UI and UX designers is the level of detail that goes into their work.
UI designers work on individual pages, buttons, and interactions; making sure they are polished and functional. UX designers take a more high-level view of a product or service, ensuring the collective user flow of a site, service, or app is fully realized and consistent. In tandem, these professions are complementary contributors to a positive, intuitive user journey.
Content strategy focuses on the planning, creation, and execution of content which can include text, images, and multimedia elements on a page or in an application. Testing and prototyping are important parts of the UX design process. Most designs go through multiple iterations before they are finalized, and these changes are backed up along the way. Typically, UX designers work with a broader design team to create products and services for an organization. This process involves planning, developing strategy, executing, and analyzing projects after implementation.
UX designers spend a lot of time planning for future projects, analyzing existing designs, and tracking the performance of their designs. The best UX designs are driven by research, which informs UX designers about their problems and what can be solved by a specific design.
UX research can involve questionnaires, surveys, focus groups, product testing, or other research methodologies. The specific research methodologies depend on what a company wants to know about a product or its users.
For example, qualitative data from interviews can show an organization how consumers feel about a product or service, while quantitative data from surveys can show how users view or utilize a new feature or redesign. Establishing a defined visual brand style is crucial for most modern businesses and, from a usability standpoint, this is a primary component in the UI design process. UI designers are often tasked with creating products or entities that are aesthetically consistent with an overarching brand.
UI designers build and optimize the individual elements of a digital entity, including typography, color, button design, and other fields contributing to a strong interface. Many UI designers also develop and implement the interactive elements of a website or service. This process could include animations or other interactive elements. For example, a UI designer might create a website animation that triggers after a user clicks a button.
Modern products and services need to be accessible across a wide variety of devices, including laptops, desktops, tablets, and smartphones. The term User Experience refers to how users interact with a product or service. Whenever you login into a website, or play a game on your phone, your interaction with that application is considered user experience. UX Design goes beyond digital applications. User Experience is relevant for any product or service that a user interacts with.
Other examples would include assembly guides for putting together furniture or a dining experience at a restaurant. If you find a product to be easy to use and understand, then that would be considered a positive user experience. But if the product is confusing and frustrating then that would be considered a negative user experience.
Professional UX designers put a lot of thought into how a user interacts with a product to ensure that they have a positive experience. Negative experiences can lead to loss of revenue for a company if the user decides, based on their experience, to no longer use the product or service.
Donald is considered a leader and educator for User Experience Design. He is also an accomplished author with his best selling book The Design of Everyday Things. Even though the term User Experience Design wasn't introduced until the early 90's, examples of UX design date back further than that. Many people regard Walt Disney as one of the first UX designers because of his parks and resorts. In the 's, Walt Disney wanted to create an amusement park that was fun for both adults and children.
0コメント