Tupperware when was it invented

Because of social conventions of the time—and the difficulty for women to get their own business loans or have a bank account—married women were only awarded a distributor role if their husbands agreed to quit their day jobs and join their wives full-time.

At the first Jubilee in , Wise ran with a gold rush theme that led to attendees digging up buried prizes. Wise planned an island party but when a thunderstorm threatened the beach luau, a panicked rush by the guests led to several boat accidents and 21 injured attendees. Earl Tupper's idea for lid burping came from the practice of closing paint cans with the intention of creating an airtight seal.

Kids have been popping geometric shapes into this large red and blue ball ever since. The company launched its CrystalWave line in the early s, including Braille on the bottom of containers to indicate volume. He died there in ; Wise died in Who knew your fridge was housing such an important part of pop culture?

Brownie accepted the position in , planned large scaled parties, and so the business and her job for Tupperware Home Parties, Inc. Tupperware pioneered the direct marketing strategy. The new idea of a home party business gave women and men to start their own entrepreneur business.

One of these reasons was because consumers needed a personal touch to understand it and how it was used. In the home party, the product could be thrown on the floor, to demonstrate its durability. Brownie also created a whole new type of sales network, one that relied on fun sales conventions — jubilees, she called them — that were filled with skits and awards.

By , business was booming. Earl Tupper was making the products and Brownie Wise was selling. Unfortunately, she got bossy and arrogant. Without notice, Earl fired her and he sold the company to Rexall Drug Stores. Tupperware is still sold mostly through a party plan, with rewards for hosts by a Tupperware consultant.

Hosts are rewarded with free products based on their level of sales that are made at their party, similar to the jubilees introduced by Brownie Wise.

Ever since the brand emerged in the post-war era alongside refrigerators at home, Tupperware has been an extremely common household product.

But they're much more than just plastic bowls and lids:. When Tupper's landscaping company went out of business during the Great Depression, he luckily found work in a plastics factory.

Always the closet inventor, he bought a few of their molding machines and began tinkering at home. The first true commericial iteration of Tupperware came about after WWII, when DuPont asked him to explore peacetime uses for their plastic. This model achieved a partial vacuum seal , important for keeping food fresh. The original Tupperware was known for the burping sound it made when the lid would seal. This highly-advertised feature was widely recognized.

How widely? Decades later, even Seinfeld comically referred to how the burp "locked in freshness. Consumers didn't understand the design of the lids a fact that baffles us now , so no one was buying Tupperware at the store.