The year-old former board member and digital boss replaces Sorrell who quit in April over a complaint of personal misconduct, which he denied, and following a year-long sharp downturn in trading due to fierce competition. Read had stepped up in April to run the company as a joint chief operating officer alongside Andrew Scott. WPP said on Monday that Scott would continue in that role while Roberto Quarta has resumed his role as non-executive chairman.
Senior colleagues, former executives and analysts have told Reuters they believe Read's proven track record of running the WPP digital agency Wunderman combined with his knowledge of the sprawling business make him the right man for the job. Alex Sherman will regularly speak with a business leader about decision-making, investing and industry news.
The advertising industry has taken a major hit in as companies in nearly all industries have cut back on marketing budgets. He's seeing the evidence of recovery not just with WPP's campaigns but also in the messaging of the advertising itself, which is now largely focused on getting back to business rather than promoting messages of safety.
Still, the pandemic has opened Read's eyes when it comes to saving money on unnecessary travel and the value of shorter remote meetings. He explains how quarantines have accelerated "decades of innovation packed into about four months" and says WPP's role in navigating new technologies makes the company more essential than ever before to clients.
Tarek is currently a strategic advisor, consultant and partner for companies in the consumer goods, Fintec and healthcare sectors. External appointments: None. Cindy Rose OBE Non-Executive Director Appointed: 1 April Nationality: British and American Skills and experience: Cindy has extensive experience as a leader in the technology and media sectors and a deep understanding of the role of technology in business transformation.
Sally Susman Non-Executive Director Appointed: 13 May Nationality: American Skills and experience: Sally brings expertise in communications, public affairs, governance and strategy. She previously held several senior corporate affairs posts at American Express, in both London and the United States.
She started her career in government service where positions included Deputy Assistant Secretary for Legislative and Intergovernmental Affairs in the U. Department of Commerce. Keith Weed CBE Non-Executive Director Appointed: 1 November Nationality: British Skills and experience: Keith has a wealth of experience as a marketing and digital leader and an understanding of the ways in which technology is transforming businesses.
Jasmine began her career in marketing in the technology sector, including with Thomson Financial in the US. Ya-Qin Zhang Non-Executive Director Appointed: 1 January Nationality: Chinese Skills and experience: Ya-Qin is a world-renowned technologist, scientist and entrepreneur with a particular understanding of the changing consumer technology landscape in China.
He was President of Baidu Inc. Save and close. Necessary cookies.
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